Brand Identity Design | Logo | Visual Language | Packaging.
Flooferie-brand identity
Designing a visual language for Home grown artisanal patisserie for Pets. The design challenge was to convey the product and brand ethos in a niche market through the visual language and packaging.
Brand Identity Design for Artisanal Pet Patisserie
The Context
Flooferie is a boutique pet bakery in Mumbai, founded by pastry chef Danielle Lewis, who brought together two of her biggest passions baking and animals. Her vision was simple: to create pet treats that look as tempting and beautiful as something you'd find in a patisserie, but made just for dogs and cats. The goal was to create a brand identity that: Evokes childlike joy and warmth without appearing immature, Communicates safety, hygiene, and premium quality and Stands out in a niche market with minimal competition.
Design Direction
The visual direction for Flooferie draws inspiration from the founder’s whimsical vision, a magical world where pets gather for enchanting tea parties, much like the Mad Hatter’s gathering in Alice in Wonderland. She imagined a brand that felt playful, indulgent, and full of delight.The moodboard reflects this narrative through a blend of Pastel and candy-toned color palette, Vintage patisserie aesthetics,storybook-inspired elements. The Design strategy comprised of a strong word mark logo , four illustrated pet mascot characters and a distinct colour palette that makes for a dynamic brand identity
The packaging had to be designed in a way that only only elevates the customer experience with joyful visuals but also explain crucial dietary and health related information and instructions for consumption that helping customers gain more clarity and building brand trust
