CMF design | Wearable tech | Trend forecasting | Material storytelling | circularity
CMF for wearable tech
3 week CMF project
Client- Google pixel 2 (prososal)
This self-initiated project reimagines the smartwatch as more than just a piece of technology as a tactile, emotional companion in everyday life. The goal was to explore how thoughtful choices in materiality, color, and finish can make the device feel more human, more integrated into the user’s lifestyle.
The CMF proposal aligns with Google’s values of simplicity, softness, and approachability, while introducing nuanced design directions tailored to diverse user segments. Each element is designed to elevate daily experiences, encouraging a more sensory and personal connection with the device.
Pixel Watch 2
To develop of a CMF (Color, Material, Finish) strategy for google. The goal was to explore how CMF could elevate the product’s sensory appeal, emotional connection, and overall identity. This included conducting in-depth visual and material research, define a clear narrative or theme for each market segment, and translate these insights into a cohesive CMF direction
Brief
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